Friday, December 9, 2011 in Design by Uzi Shmilovici
How Paul Rand helped us design the new Base logo
If you are a designer, or worked with designers, then you probably heard about Paul Rand. Many people consider him the most important graphic designer of all time. Even if you didn’t hear about him, you’d have to live under a rock to not interact with one of his designs. Rand is the designer behind the timeless IBM logo, ABC’s logo, UPS’s previous logo and Steve Jobs’s NeXT logo.
More than being a great designer, Rand was a phenomenal thinker. I’ve had a chance to put my hands on an out of print copy of “Paul Rand – A Designer’s Art”. In this book he shares his thoughts on what the design process should look like, giving examples from various projects he worked on. It’s a masterpiece.
Sunday, October 23, 2011 in Design by Uzi Shmilovici
What should every entrepreneur learn from Dieter Rams
Forget about Jonathan Ives and Philippe Starck. Dieter Rams is THE father of modern design. The German-born designer studied architecture at Werkkunstschule Wiesbaden and, after a short stint as an architect, joined Braun in 1955. Six years later, he became Braun’s chief of design and for the next 34 years (!!), almost single-handedly, changed the history of product design. He has had a profound impact on the way his company, and the world, think about designing great products.
